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Doncaster, working UK wide

SEO and Google Ads for professional firms

Most agencies pitching your firm have never read an SRA advertising rule or worked to a filing deadline. I run search and paid campaigns for professional services businesses, and every report starts with cost per enquiry.

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James Aitken

Selected work

Sites I have built

All web design work
  • Andrew Isaacs Law homepage: teal navigation over a photograph of a family on a sofa.
    Andrew Isaacs LawSolicitors, eight offices
  • Isaacs & Co homepage: white page with a large navy headline and a consultation form.
    Isaacs & CoAccountancy practice
  • Glynn Management Services homepage: olive green layout with an enquiry form card.
    Glynn Management ServicesLetting and property management
  • Wellesley Park homepage: aerial photograph of a farmhouse and barn conversions.
    Wellesley ParkHoliday lets, direct booking
  • Belmont GB homepage: navy header above a photograph of a green suede holdall.
    Belmont GBSuede goods
  • Cornwall Coast Stays homepage: dark navy hero with a cream serif headline.
    Cornwall Coast StaysShort-term rentals

Shown with each client's permission. Deliberately not linked: several of these businesses share directors, and a page linking all of them would look like something it is not.

Recent results

Clients are named only with their written permission. Figures we publish ourselves carry the date they were measured and the source they came from.

Who I work with

Regulated and trust-critical firms

A narrower list than most agencies will admit to. It also means I have already had the compliance conversation, and I know which claims your regulator will not let you make.

What I do

Four things, done properly

  • SEO

    Technical fixes, local search and content aimed at the searches that produce enquiries.

  • Google Ads

    Campaigns measured on cost per enquiry, with conversion tracking that reports real outcomes.

  • Web design

    Fast, accessible sites that pass Core Web Vitals because of how they are built, not by later optimisation.

  • Social media

    Organic and paid, where it earns its place. For many professional firms it does not, and I will say so.

How it works

Four steps, in this order

  1. Step 01

    Audit

    Your site, your rankings, your ad account and your analytics, and a written account of what is wrong. You get the report whether or not you hire me.

  2. Step 02

    Agree the target

    One number we are both working to, usually cost per enquiry or enquiries per month. Not sessions, not impressions, not rankings on their own.

  3. Step 03

    Do the work

    Technical fixes first, because content on a broken site does nothing. Then the pages and campaigns that go after the searches worth having.

  4. Step 04

    Report monthly

    What moved, why it moved, what happens next, and an honest note on anything that cannot be measured.

Straight answers

Things I will not tell you

  • Never

    That I can guarantee a ranking position

    Nobody can. In front of a professional audience the claim is disqualifying.

  • Never

    That results arrive in weeks

    Paid search can move quickly. Organic search usually takes three to six months to show properly, and I will say so before you sign anything.

  • Never

    That a statistic is true without showing you where it came from

    You check things for a living. So do I.

  • Never

    That your traffic went up, when what you asked for was enquiries

    Traffic is a means. The report leads with the number you actually care about.

Insights

Recent writing

All insights

Free audit

Find out what is actually costing you enquiries

A written audit of your site, your rankings and your ad account, back within five working days, plus a call to walk through it.

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No obligation to go further, and plenty of firms do not.