Belmont GB Technical SEO & Shopify Optimisation
Belmont GB is a premium British leather goods brand specialising in handcrafted suede and leather travel bags.
While the brand and product quality were strong, the website had several technical SEO gaps that were limiting organic visibility.
Jambo Jimbo was brought in to conduct a focused SEO audit and implement high-impact structural improvements across the Shopify store.
The Challenge
Despite having a well-designed Shopify store, several foundational SEO elements were either missing or incorrectly structured.
Product pages were not using correct H1 heading tags, meta data was under-optimised, image alt text was missing, and product schema was incomplete — reducing search engine clarity and performance.
The Strategy
We conducted a technical SEO audit focusing on the highest-impact improvements that would deliver site-wide results quickly.
Key actions included:
• Correcting H1 heading structure across all product pages
• Rewriting meta titles for key products using structured keyword formatting
• Crafting compelling meta descriptions to improve click-through rate
• Implementing descriptive image alt text for Google Image indexing
• Enhancing Product schema to support rich search results
Each fix was designed to be practical, scalable and applied across the entire product catalogue.
The Results
• A significantly stronger technical SEO foundation across the entire Shopify store
• Improved crawl clarity and indexing consistency
• Optimised product metadata and on-page structure site-wide
• Increased organic impressions and improved visibility in search
• Greater confidence in long-term search growth and scalability
“James was really helpful, we’re starting to see results already and he was really easy to work with. I would highly recommend him to anyone and I’ll be back working with James.”
James carried out a detailed SEO audit of our Shopify site and quickly identified structural issues that were holding us back. The fixes were clear, actionable and delivered site-wide impact.
We now have a much stronger technical foundation and greater confidence in how Belmont appears in search.”
— Oscar Brett, Founder, Belmont GB