Insights
Written for people who run firms, not for other marketers.
By James Aitken, Founder, Jambo Jimbo ·
Since 1 May 2026, rental adverts in England must state a specific rent, bidding is banned and rent in advance is capped. Here is what agents must change and how to pitch to landlords now.
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GEO is the work of getting your firm cited in AI answers from Google, ChatGPT and Copilot. Google says it is still SEO. Here is what to change, what to block and how to measure it.
PPC for law firms works when each practice area has its own campaign, keywords and landing page, calls and forms are tracked, and the budget is set from what an enquiry is worth.
SEO for accountants means a page for each service and client type, a complete Google Business Profile, content built around real deadlines, and measuring enquiries.
Estate agent SEO is not about outranking Rightmove for listings. It is about being found by homeowners who want a valuation and landlords who want an agent, branch by branch.
SEO for law firms means pages built around client problems, a site Google can read, named solicitors, honest links and counting enquiries, not rankings.
What actually sets the price of SEO in Doncaster, what should be included at whatever you pay, and how to work out the most an enquiry can cost your firm before it loses money.
Local SEO puts you in front of people searching for what you offer, in your area, right now. How to do it properly in South Yorkshire.
A practical route to ranking in Doncaster, and why most local competitors leave the opportunity wide open.
Google Ads can generate steady enquiries or burn a budget with nothing to show. What separates the two comes down to setup and management.
Busy marketing and effective marketing are not the same thing. Why activity without a strategy reliably fails.
Healthy traffic and a quiet inbox usually means a conversion problem, not a traffic problem. How to find where visitors drop out.
People are asking ChatGPT and Perplexity instead of Googling. What that actually changes for search, and what it does not.
Most marketing fails because effort goes into the wrong things in the wrong order. What to do instead.
Google's Universal Commerce Protocol lets people buy without ever reaching your checkout. What that changes for online retailers.
Choosing an SEO agency is a commercial decision, not a pitch contest. The questions to ask and the answers that should worry you.
A plain account of what digital marketers do day to day, and what a business should expect to get for the money.
SEO in 2026 looks very different from the SEO most businesses grew up with. The shifts that matter and how to respond.
The four digital marketing channels worth considering for a small business, what each one actually does, and how to judge which is right for yours.
Digital marketing works as a system, not a series of trends. The seven pillars that turn attention into revenue.
PPC has moved past tighter keywords and cleaner ad groups. What is working in 2026, what has stopped working, and what to do next.
Which digital marketing channels are most used, which actually deliver results, and why those are not always the same list.
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