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SEO aimed at enquiries, at a cost you can see

Rankings are a means to an end. The work below is aimed at the searches that produce enquiries, and reported against that.

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The problem

Why most professional services sites underperform in search

Three things account for most of it. The site is slow or badly structured, so search engines struggle with pages that would otherwise rank. The content is written about the firm rather than about the problem the client has at the moment they search. And nobody has ever mapped the practice areas or service lines to the way people actually phrase things.

None of that is fixed by publishing more blog posts. It is fixed by working through the site in order: technical first, structure second, content third.

The work is reported in enquiries and cost per enquiry, so it helps to know your starting point: work out what an enquiry currently costs you from four figures you already know.

Scope

What is included

What happens next

What happens after you get in touch

  1. Step 01

    Audit

    Your site, your rankings, your ad account and your analytics, and a written account of what is wrong. You get the report whether or not you hire me.

  2. Step 02

    Agree the target

    One number we are both working to, usually cost per enquiry or enquiries per month. Not sessions, not impressions, not rankings on their own.

  3. Step 03

    Do the work

    Technical fixes first, because content on a broken site does nothing. Then the pages and campaigns that go after the searches worth having.

  4. Step 04

    Report monthly

    What moved, why it moved, what happens next, and an honest note on anything that cannot be measured.

How the engagement works

What you are committing to

Google Ads for law firms has published pricing. For everything else I give a fixed monthly figure after the free audit, because it depends on your site and your market. What can be said up front is the shape of it.

Term
No minimum term. Thirty days' written notice, either way, at any time. Set out in the terms of business.

Straight answers

Common questions

How long before I see anything?
Technical fixes can show within weeks. Meaningful movement on competitive terms usually takes three to six months, and longer in crowded markets like conveyancing. If a firm has never done any SEO, the early gains are often faster because the basics are missing.
What does it cost?
SEO starts at £750 a month. The exact figure depends on the size of the site, how much technical work is needed, and how competitive your practice areas are, so I confirm a fixed monthly figure after the free audit, not before, because quoting without looking is guesswork.
Do I have to sign a long contract?
No. SEO takes time to work, so I will tell you honestly how long I think it needs, but you are not locked in while you find out.
Will you write the content?
Yes, though the best results come when a fee earner reviews it. Their expertise is the thing that makes the page credible, and it takes them less time than you would think.
How does this interact with AI search?
The same structural work serves both. Clear headings, a direct answer near the top of each section, consistent business information across the web, and content that answers the question being asked. There is no separate technical trick, whatever you are being sold.
Do you work with firms outside South Yorkshire?
Yes. I am based in Doncaster, which helps for local work in South Yorkshire, but the sector expertise is not geographically limited and most clients are not local.

SEO by sector

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Find out what SEO would change for your firm

A written audit of your site, your rankings and your ad account, back within five working days, plus a call to walk through it.

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No obligation to go further, and plenty of firms do not.