Jambo JimboSEO for letting agents that brings landlords, not tenants
The portals win tenant searches and always will. Landlord searches are a different market, far less contested, and that is where an agency website earns its keep.
Get your free auditThe diagnosis
Why letting agency sites attract the wrong visitors
Most agency websites are built around property listings, which is the one thing a portal does better. Tenants arrive, look at a listing they already saw on Rightmove, and leave. None of that traffic produces a management instruction.
Landlords search differently. They look for answers about their obligations first, from deposit protection and gas safety to licensing and changes in tenancy law, and only then for someone to take it off their hands. The agency that answers the first question well is the one they call about the second.
The third problem is local. Landlords choose agents near the property, and the map results are decided by the Business Profile, reviews and proximity. Tenant reviews about a quick repair are welcome, but a landlord wants to read what other landlords think.
A signed management agreement is worth many times the enquiry that produced it, which changes what you can afford to spend: work out what a landlord enquiry is worth.
Scope
What is included
Landlord service pages
Fully managed, let only, rent collection, HMOs, or whatever you actually offer, each with its fee set out plainly. These are the pages that turn a landlord's research into a valuation request.
Compliance guides
The obligations landlords search for, kept current as the rules change. This is the content that earns the visit long before the landlord is ready to choose an agent.
Area pages where you let
Pages for the areas you genuinely let and manage in, with real local detail on property types, demand and what you have let there. Not a template with the town name swapped.
Local search and landlord reviews
A complete Business Profile for each office, and a way of asking landlords for reviews at the moments they are most likely to give one.
Technical audit and fixes
Crawl, indexing, speed and schema, and making sure thousands of thin listing pages are not drowning out the pages that matter.
Reporting in landlord enquiries
Valuation requests and landlord enquiries, separated from tenant traffic, so you can see what the work produced. Rankings appear, but not as the headline.
Search intent
Landlord searches worth winning
Illustrative examples rather than keyword data. None of them is a tenant looking for a property.
- letting agent fees [your town]
- how much do letting agents charge landlords
- fully managed letting agent near me
- landlord gas safety certificate rules
- HMO licence [your council]
- should I use a letting agent or manage it myself
What happens next
What happens after you get in touch
- Step 01
Audit
Your site, your rankings, your ad account and your analytics, and a written account of what is wrong. You get the report whether or not you hire me.
- Step 02
Agree the target
One number we are both working to, usually cost per enquiry or enquiries per month. Not sessions, not impressions, not rankings on their own.
- Step 03
Do the work
Technical fixes first, because content on a broken site does nothing. Then the pages and campaigns that go after the searches worth having.
- Step 04
Report monthly
What moved, why it moved, what happens next, and an honest note on anything that cannot be measured.
Straight answers
Common questions
- Should we bother with SEO when the portals dominate?
- For tenant searches, the portals will win and it is not worth fighting. For landlord searches they are far weaker, and that is the traffic worth having.
- Do we need to publish our fees?
- Letting agents are already required to publish their fees on their website under the Consumer Rights Act 2015, so the real question is how clearly. A page that sets out each service level and its fee in plain terms does more for a landlord than a PDF they have to hunt for.
- We cover several towns from one office. What should we do?
- Genuinely useful area pages with real local content are fine. A Business Profile where you have no premises is not: setting a service area does not produce map rankings, and claiming an address you do not occupy risks suspension.
- How long before SEO brings landlord enquiries?
- Technical and Business Profile fixes can show within weeks. Landlord service pages and guides usually take three to six months to rank meaningfully, longer in a competitive city.
- Can you help us get landlord reviews?
- Yes. The asking matters more than any software: a request at the right moment, such as after a first rent statement or a smooth check-in, with a direct link to the profile.
The longer read
The full guide, free
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