Tools
What can you afford to pay for an enquiry?
Most firms can say what they spend and how many enquiries it brings in. Far fewer have worked out the most an enquiry can cost before it loses money. Four figures you already know are enough to find out.
Your four figures
The sums run in your browser. Nothing is stored or sent anywhere unless you ask for a written reply below, or take your figures to the contact form.
Results
In short: an enquiry can cost you up to £600, and at the moment yours costs £80.
Your ceiling
You can afford to pay up to
£600
per enquiry before it costs more than it brings in.
- What you pay per enquiry now
- £80
- What you pay for each new client
- £400
- For every £1 you spend
- £7.50 back
You are £520 inside your ceiling on every enquiry. There is room to pay more for an enquiry, and buy more of them, before the sums stop working.
Enter a spend above nought and at least one enquiry to see your numbers.
Want me to tell you what these numbers mean?
Leave your details and James will read your four figures and reply with what he makes of them, in the context of your sector and the size of the firm. A written reply from a person, not an automated report. We reply to every enquiry within one working day.
How the sums work
The ceiling is the value of a client multiplied by the share of enquiries that become clients. It is the number almost nobody calculates, and it is exactly what you need before setting a Google Ads bid or judging an agency report: any cost per enquiry below it makes money on the marketing, any cost above it loses money on every enquiry, however busy the phones sound.
One honest caveat. The ceiling is a break-even on marketing spend against fee income. It takes no account of what delivering the work costs you, so treat it as the absolute most you could ever pay, not as a target to spend up to.
The next question is what the ceiling makes affordable in Google Ads, and that is a second short sum: the Google Ads budget planner turns it into the most you can bid per click and a monthly budget. Your ceiling goes across with you, in a figure you can see and change.
Next step
If the numbers are the wrong way round
That is usually fixable, and finding out why is what the free audit is for. A written audit of your site, your rankings and your ad account, back within five working days, plus a call to walk through it.
Get your free auditYour four figures go with you and appear on the contact form in a summary you can check, change or remove before you send anything.