Do your own sums first

Every tool

• Cost per enquiry calculator

  The most you can afford to pay for an enquiry, what you pay now, and what comes back for every pound, instant from four figures you already know. Leave your details and James will tell you what the numbers mean.

  The same number runs through the services: it is what Google Ads management is measured against, and the first line of every report in SEO for professional services firms. Its ceiling carries straight into the budget planner below, so the two answer one question in two halves.

  Open the calculator

• Google Ads budget planner

  The most you can bid per click, what an enquiry will cost at your cost per click, and the monthly budget both ways round: from a target number of enquiries, or from the money you have.

  The second half of the same sum: it starts from the ceiling the cost per enquiry calculator produces and turns it into the bid you type into Google Ads. For the account behind the numbers, see Google Ads management.

  Open the planner

• Schema markup generator

  Fill in a form, get valid structured data code for a local business, a service, an FAQ page or an author profile, ready to paste into your site. No sign-up, and nothing you type leaves your browser.

  The markup it writes is the kind SEO for professional services firms maintains for clients as a matter of course, and one small part of how web design builds a site that machines can read.

  Open the generator

• Website audit: SEO and AI visibility

  Enter your website address and get a score out of 100, the one thing to fix first, and the problems ranked by how much they cost you. Covers Google and whether AI tools like ChatGPT can recommend you.

  It checks one page. The full picture, rankings and ad account included, is what the free audit on SEO for professional services firms starts with.

  Check your site